The basis of my work is the Business Purpose Model, which I developed and tested together with 32 experts and presented in a book. Which has become the standard work in the field of Business Purpose Design.
“Business purpose design is a holistic Lead model for future-proof companies and anyone who wants to increase the impact of their actions. "
The Business Purpose Design Model provides the necessary basis to find your own and your business purpose. It creates a comprehensive basis for taking different perspectives across industries, dares to look into the future, and encourages rethinking. It provides a perspective that recognizes, understands, appreciates, and makes use of relationships. Based on this wealth of knowledge, the actual purpose of work begins.
Purpose driven companies are companies of the future. Because purpose serves as an anchor and orientation in order to be able to do business in the future.
This creates jobs with meaning and humanity, and attracts the best talents, creates products and services that are people-centered and generate sustainable added value and thus also find sales that secure the company in the long term and offer space for innovation and development.
The book describes the disruptive power of exponential technologies for Europe and shows a way to actively advance Moonshot Thinking among companies, NGOs and innovative organizations.
We contributed to the work as a team of 28 international lecturers from futur / io and authors, each of whom focuses heavily on digitization or innovation approaches. The book includes case studies and the futur / io Moonshot Framework, a guide to using Moonshot Thinking in business.